Driven by a vision to cater to this demand in the cosmetics industry with products free from harmful chemicals, Gregg Renfrew established the billion-dollar brand Beautycounter in 2011.
But the companies bring each other major advantages. Beautycounter has grown rapidly since it was founded in 2013 and should have $225 million in revenue by 2017. NUDE, on the other hand ...
This vacuum in the industry has given rise to the term "clean beauty" and to companies like Beautycounter, which has become nearly synonymous with movement for better, cleaner ingredients.