Are you a print subscriber? Activate your account. 8 hours 37 min ago By Gillian Follett - 13 hours 22 min ago By Geno Schellenberger - 13 hours 43 min ago By Brian Bonilla - 14 hours 10 min ago ...

If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful. Here are a few ways content creators can get a brand’s attention.

Just two and a half attention seconds are required for short-term advertising strength (STAS) — the likelihood of a brand being spontaneously considered at a purchase occasion — which then ...

Its human-centric attention metrics and products are used the world over and trusted by some of the world’s biggest brands, agencies and media owners. But it is not without its critics ...

Please verify your email address. Your browser does not support the video tag. The most underrated Japanese brand happens to be the one who has a very strong loyalty ...

From high-end luxury to streetwear, Black fashion brands are changing the game, one garment at a time. Like in other […] ...

Using social media and networking with journalists are two great ways to get more media attention ... [+] and grow your brand. Building a strong personal brand can open up new opportunities for ...

In this edition of Founder FAQ, Sunil John, senior advisor for the MENA region at Stagwell, answers: how can brands stand out ...

By playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according ...

so they remember your brand when a buying situation arises. But we can’t remember things we haven’t paid attention to, and in today’s busy, fragmented media landscape, consumers are getting very good ...

"Companies with distinctive, well-known brands that can differentiate themselves in a competitive market are gaining attention," she said. In states where cannabis is legal, establishing a loyal ...