If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful.

From high-end luxury to streetwear, Black fashion brands are changing the game, one garment at a time. Like in other […] ...

NEW YORK, Oct. 23, 2024 /PRNewswire/ -- Creative, media and influencer agency McKinney has launched BrandAI, a proprietary AI ...

Its human-centric attention metrics and products are used the world over and trusted by some of the world’s biggest brands, agencies and media owners. But it is not without its critics ...

Just two and a half attention seconds are required for short-term advertising strength (STAS) — the likelihood of a brand being spontaneously considered at a purchase occasion — which then ...

SEOUL, KOREA, Oct. 10, 2024 (GLOBE NEWSWIRE) -- The fashion brand Sincethen ... Recently, Sincethen has gained attention in ...

As the crisp autumn air settles in, comfort seekers and fashion enthusiasts alike are turning their attention to the ultimate ...

The recent launch of Tiger Woods' new clothing line, "Sun Day Red," has ignited something of a debate in the worlds of golf and trademark law.

According to Northrup, there was broken glass found in the primary bedroom, and Kendy Howard's clothing thrown on the ... times from the manufacturer's website and compared the information against ...

As a result, Teads, the global media platform, investigated whether advertising near traditional* versus soft news content impacted attention, brand outcomes, and perceptions. This comes at a ...

"Companies with distinctive, well-known brands that can differentiate themselves in a competitive market are gaining attention," she said. In states where cannabis is legal, establishing a loyal ...