Also featured in the campaign is Central Cee's Nike Air Max 95 collab, which is seen on his feet throughout the video spot. The shoe features a stealthy black-based color scheme offset by bronze-colored accents on the eyelets, the tongue, and within the midsole's Air unit. Also attached to the shoe is a hangtag that reads "Live Yours."

After months of waiting, the collab between Central Cee's Syna World and Nike is finally confirmed, thanks to a video from JD Sports. See what we know so far.

Nikes Year of the Snake Dunk Low GS has surfaced ahead of its Spring 2025 release, featuring serpentine details and rich textures. Meanwhile, UK rapper Central Cee has revealed his first Nike collaboration with the Air

British rapper Central Cee will soon see the release of his debut Nike collaboration, and it couldn’t be more on brand.

Year of the Snake according to the ancient Chinese Zodiac calendar, signifying a year of wisdom, charm, elegance, and renewed transformation. On par with previous releases signifying the Chinese New Year,